Rolex is probably the brand that most people would name as “the” luxury brand for mens watches. There’s no getting around it, the Rolex name comes with a certain cache and when you see one on someone’s wrist, your eyes are immediately drawn to the clean , strong design.

If you’ve never bought a Rolex before, the choice can be quite difficult , especially due to the price-tag. Whether you buy new or second-hand , there are a few things to consider.

1. New or Vintage

There is no ‘right’ answer on this, it’s a matter of personal preference and in some cases, your budget (although some vintage Rolex watches are very expensive!). One key differentiator between the choices here is that unlike watches you may be used to, high-end watches do require servicing and maintenance. When you buy new, you will have more certainty about the health of your watch.

2. What is your style?

As there are so many options, before you get down to some serious shopping, a good idea is to ask yourself more about your own style. As guys, we don’t often think we have a style, but what sounds more like you; something sporty or dressy? Do you think you will wear the watch every day or just for special occasions?

Most guys picking their first Rolex go for something classic , rather than a model that may be trending or particularly flashy, but the best way is to do your research, try a few on first-hand and buy online or at a local dealer.


If you speak to a serious watch connoisseur , they will probably recommend much higher-end watches with limited editions as an actual investment, however unlike many watch brands, a Rolex will always hold a reasonable value if you wish to sell it. Now, that doesn’t mean that you will get retail price for it of course, but there is always a lot of liquidity in the Rolex watch market making it easy for you to sell without dropping your pants.

In most cases a Rolex is bought for one of the following reasons, in order;

1. To celebrate something significant in your life, such as getting married, a business deal or personal accomplishment

2. The owner has an interest in luxury products with a strong history

3. An investment

If you have friends or colleagues who have actually turned a profit from the buying and selling of Rolex watches, you will soon find out how much product knowledge you will have to have to make this a steady gig! Our advice is to buy a Rolex as a gift to yourself or someone else and to really enjoy wearing such a fantastic timepiece. If you must sell it at some point, you can be confident that there will be buyers ready to enter the Rolex club as you upgrade your own!


To help you on your watch buying journey, we’ve compiled some of the best Rolex watch models for men based on various customer reviews and ratings. From these ratings and our own judgement, for your first Rolex watch we suggest buying one of the following:

The Top 3 Rolex Watches Comparison

In addition to our guides on each Rolex model, we’ve compiled a comparison chart on our top picks so you can easily see some of the differences.

Rolex WatchesRolex SubmarinerRolex Oyster Perpetual 39Rolex GMT Master II ("Batman")
Product Image Rolex_New Zealand_Submariner Rolex-Oyster-New Zealand Rolex-GMTMaster-NewZealand
Model Number116610LN114300116710BLNR
Dial Window MaterialScratch Resistant SapphireAnti Reflective SapphireScratch Resistant Sapphire
Case MaterialStainless SteelStainless SteelStainless Steel
Case Diameter40 millimeters39 millimeters40 millimeters
Case Thickness13 millimeters10.4 millimeters12 millimeters
Band ColourSteelSteelSteel
Band MaterialStainless SteelStainless SteelStainless Steel Oyster
Dial ColourBlackDark RhodiumBlack
BezelUni-directional FixedUni-directional
Water Resistant Depth300 Meters100 Meters100 Meters
Weight160 grams131 grams152 grams
Customer Reviews
Our ReviewRead our reviewRead our reviewRead our review
Buy on


Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London but registered the company name “Rolex” in 1915 and moved the company to Switzerland in 1919.

Since then, Rolex has been been known for many innovations including the world’s first waterproof watch (the Oyster in 1926), the first watch to show two time zones at once (the Rolex GMT) and the first watch to automatically change the day and date on the dial (Rolex Day-Date).

In the modern era, Rolex is the official time keeper at many events such as Wimbledon, the Formula 1 and many golf championships.

1. Rolex Submariner

This bad boy is one of the most iconic watches in the world, a real classic. First unveiled in 1954 at the Basel Watch Fair, the Submariner was quickly adopted by underwater explorers such as Jacques Cousteau and was the staple watch for James Bond for many years.(although the author Ian Fleming wore a Rolex Explorer).

The Submariner has had many waves of design and technical changes over the last 50 years, however the watch remains a real favorite among collectors and counterfeiters.

Key Features:

1. A sapphire dial window making the dial extremely durable
2. An automatic watch movement
3. An adjustable bracelet to fit over a wet-suit or adjust back to wear with a regular suit!
4. Waterproof to 300 metres
5. Rotatable bezel to assist divers with monitoring dive time and decompression stops
6. Luminous dial for dark environments

2. Rolex GMT Master II

The GMT is another classic in the Rolex stable. It was designed with Pan American Airways (remember them?) for pilots having to traverse various time-zones and released in 1954 with “GMT” referring to Greenwich Mean Time.

The GMT enabled pilots to set the watch to a time zone (such as GMT) and another time zone simultaneously. This was helpful as GMT is the time zone that all aviation plans, weather forecasts and schedules were aligned to.

Some of the variations include the “Pepsi” (blue/red bezel) and the “Batman” (black/blue bezel), while you can also great a classic look with the gold/black variant.

Key Features:

1. A sapphire dial window making the dial extremely durable
2. An automatic watch movement
3. Adjustable bracelet made from 904L stainless steel
3. Capable of handling multiple time zones, perfect for international travelers
4. Waterproof to 100 metres